{"product_id":"altra-mens-altrafwd-experience-road-running-shoes","title":"Men's ALTRAFWD EXPERIENCE","description":"\u003cp data-mce-fragment=\"1\"\u003eALTRA Running, is known for comfort and functionality, and we now announce the launch of the ALTRA\u003cem data-mce-fragment=\"1\"\u003eFWD\u003c\/em\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eExperience, our first shoe with an offset between heel and toe (drop).\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eThe intent is to provide a route for runners new to the brand to \"transition\" from shoes with a heel to toe drop to use the 4mm drop as a starting point for their first taste of ALTRA running shoes and then truly feel the benefit of our Footshape comfort \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eSince the establishment of ALTRA, all shoes launched have delivered comfort and natural running with a combination of  zero drop and Footshape design. This combination simulates the natural running form of barefoot running to help users run with a natural gait which reduces the burden on the back and knees during running which in turn reduces the risk of injury. They help you \"Stay Out There\"!\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eWe realise that people who are accustomed to wearing running shoes with a substantial drop between the heel and forefoot are cautious about moving to zero drop.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eTherefore, we have developed the ALTRA\u003cem data-mce-fragment=\"1\"\u003eFWD\u003c\/em\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eExperience with a 4mm heel to toe difference allowing runners who have never worn zero drop running shoes to appreciate the comfort and benefit of wearing ALTRA running shoes\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eALTRA\u003cem data-mce-fragment=\"1\"\u003eFWD\u003c\/em\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003eExperience Product Information\u003cbr data-mce-fragment=\"1\"\u003eWeight: 240g (men's US10.5) \/ 201g (women's US8.5)\u003cbr data-mce-fragment=\"1\"\u003eStack height: 28mm (men's wear) \/ 32mm (women's wear)\u003cbr data-mce-fragment=\"1\"\u003eHeel to Toe Drop: 4mm\u003cbr data-mce-fragment=\"1\"\u003eOutsole: Wear-resistant rubber outsole\u003cbr data-mce-fragment=\"1\"\u003eCushioning level: \u003cbr data-mce-fragment=\"1\"\u003eUpper: High-performance knitted mesh\u003cbr data-mce-fragment=\"1\"\u003eSuitable objects: A great neutral running shoe for everyday running which can also adapt to leisure usage. \u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e","brand":"ALTRA","offers":[{"title":"BLACK \/ US7 \/ EUR 40 \/ UK6 \/ 25 CM","offer_id":46525763780884,"sku":"AL0A82C8000-070M","price":599.0,"currency_code":"HKD","in_stock":false},{"title":"BLACK \/ US7.5 \/ EUR 40.5 \/ 25.5 CM","offer_id":46525763813652,"sku":"AL0A82C8000-075M","price":599.0,"currency_code":"HKD","in_stock":false},{"title":"BLACK \/ US8 \/ EUR41 \/ UK7 \/ 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